
Video trailers are a fun way to show people my books and give them a taste of what they’ll find between the pages. They’re also one of my favorite pieces of marketing media to make.
Some of you might think it’s expensive, or time-consuming, to make these videos, but I make them for no cost out of pocket and each video takes me around an hour to make.
What you’ll need:
- An account on a copyright-safe music site like Uppbeat.
- A video creation program like Video Editor (which comes already installed on most computers).
- An account on a media design website like Canva.
- An hour or two to spare.
When I make my videos, I use the blurb from the back of the book, so the text simply needs to be copied/pasted. I also include a few marketing images my publisher has provided. If you don’t have images of your book, you can also make these on Canva. In addition to the images and text segments, I love to use video clips which I create using available free video segments on Canva. I can mute and trim them to fit what I need and bring the whole blurb to life!
Once I have all the components I need, it’s a simple matter of uploading the elements and putting them where I want them and then adding the song I’ve chosen from Uppbeat. The great thing about Uppbeat is that the license code comes with the music when I download it, so I’m covered. Canva also makes what images or video clips are free to use very clear, so I’m safe and do not have to pay extra money. This isn’t a marketing post for either of these companies and I’m not sponsored, I just really love working with their products and wanted to share!